The Creative Sales and Marketing Manual
Increase Your Response Rates, Profits & Promotional Impact — Regardless of Your Budget or Industry
Synopsis: Written by Brian Norris, The Creative Sales and Marketing Manual shows you how to generate new business, new clients and higher profits — even in a lean economy.
Now you can increase your sales and market share in less time, with less effort and less money.
Building relationships, marketing, PR and advertising are keys to growth and profits. And because time and money are so limited, we need results now!
Everything you do, whether it's developing a logo, a website, a direct response campaign, taking out an ad in the local paper or yellow pages or speaking out in you community must be geared to attract the attention of your buyers and get them to act.
Immediately and repeatedly...
The Creative Sales and Marketing Manual is your new secret weapon.
You'll know exactly what you need to do, where to go, what to include and to articulate your sales and marketing messages so that it resonates with your target prospects.
Stop losing valuable time and missing out on new customers. Avoid the costly mistakes that prevent you from developing winning sales and marketing campaigns.
The approaches in this manual give you the ammunition to attract and retain new clients, cash and credibility, and allows you to spend your money and time on the things that matter most in life.
You'll have the golden touch too.
Regardless of what you choose to promote, your current product or services, your own business, a favorite cause or candidate, you'll have everything you need to create and spread a targeted message that resonates with your target audience.
These are the exclusive strategies I teach in my world-famous creative sales and marketing workshops, conferences and boot camps...and then some.
By following these business-building strategies, you'll learn how to:
Build your company around the only business model that really matters
Protect your company from falling for the One Strategy Marketing Myth
Get inside the prospect's mind so that you know what they want, what they'll say and what they're willing to pay
Create a marketing machine that works 24 hours a day, 7 days a week to promote your business and generate sales
Overcome any sales objection
Increase your closing rates and ongoing sales opportunities
Persist no matter how much resistance comes your way
Profit from the value of "Forever"
Build your house list quickly by stocking it with qualified, ready to buy prospects
Determine which lists to rent and which ones to ignore altogether
Master the 6Cs of marketing to Generation Xceptional
Deliver value without discounting or investing in silly sales gimmicks
Reach the decision maker with ease
Create a winning marketing campaign that covers all the essentials
Use questions to gain trial
Unleash your marketing genius
Use provocative questions to engage your brain and jolt your "rocks with lips" from their marketing coma
Avoid the 9 Deadly Marketing Mistakes
Help your staff to come up with new, profitable marketing ideas QUICKLY
Create powerful new sales and marketing campaigns to reposition your products, build market share and get the attention (and loyalty) of your buyers
Get buy-in from your bosses, clients, team and colleagues; even those who seem stuck in the past or those who have become ultra-cynical
Bridge the gap between sales, marketing and customer service
Earn the respect, recognition and acceptance for your ideas and marketing strategies
Use Generational Marketing to magnetize your sales and marketing campaigns
Use the newest demographic tools to profile the "perfect" buyer, understand your I.D.E.A. prospects and develop multiple niches
Motivate your marketing team and staff to take initiative and go the extra mile
Master my step-by-step system for creating the ultimate media release and generating more exposure for your products or services
Avoid giving in to the dark side of advertising and spending more money or time on stuff that doesn't work
Build a winning long-term brand without succumbing to the Branding Myth
Cult your business so that customers become a valuable part of your marketing strategy
Identify the ultimate benefits that your product or service provides.
Market and promote your products and services without kissing up or selling out
Disqualify poor prospects before they waste your valuable time and energy
Generate new creative ideas that open new profit centers and solve your business challenges quickly
Standout in any crowd by presenting a winning image in person and on paper
Master the art of Vice Marketing™
Communicate with passion and positivity
Become the "mango" in your industry, niche and profession
Generate more repeat business and referrals from your prospects, current buyers and the community-at-large
Acquire celebrity status quickly
Increase your rates or prices almost immediately
Deliver value to your buyers without discounting or giving away your expertise for free
Speak your way to new clients and profits
Make the most of every networking or trade show event you ever attend
Wow your target audience (and profits) with the newest copy writing strategies
Use my P.M.H. technique to write compelling, profit-producing headlines guaranteed to get noticed — fast!
Master the 10-step copywriting system I use to attract buyers and increase conversion rates in any medium
Get new (qualified) buyers to come to you
Be seen as a community resource and industry expert
Garner more free publicity and profits
And that's just the beginning.
The Creative Sales and Marketing Manual also reveals:
Why Groupon or LivingSocial type sites can be hazardous to your business longevity and brand equity
Whether investing in Yellow Pages or Yellow Book is even worth it
The top sales and marketing strategies used by today's most successful organizations (big and small)
How to turn around sales and marketing slumps immediately
The 16 killer questions to ask before you build your website
How to keep your emails from getting mistaken for SPAM
What it takes to get your emails opened, read and responded to
The 7 email marketing maxims that increase your email campaign response rates
10 unbreakable marketing rules and when to break them
The truth about website marketing and the secrets to creating websites that generate sales and profits — what no one else will tell you!
The top 26 Search Engine Optimization strategies for climbing your way to the top of search results ... and staying there
Why brochures may be bad for business and costing you sales
How to use one of the most effective tools in your marketing arsenal
The whys and hows of taking your message and products straight to your niche market
Secrets to projecting a multi million-dollar image for pennies on the dollar
What you can do to capture the highest return on your advertising dollars.
FOR A LIMITED TIME, the complete E-book (PDF) version available to you for FREE!
If you like what you read, consider making a donation.
Or, consider bringing Brian to speak at your next event, conference or training program.
By clicking on the link below, you'll be able to download the entire Manual in PDF format INSTANTLY and begin learning these top sales, PR, branding, online marketing, networking, positioning, direct response, advertising, management, motivation and creative marketing strategies. There is no catch!
Click here to download Brian's FREE 370 page (PDF) E-book version of The Creative Sales & Marketing Manual
phone: 414-688-8252 - fax: 414-433-1995
info@briannorris.comAll rights reserved. The contents of this website are copyrighted and may not be produced for any reason without the permission of Brian Norris.