I can always tell when someone is trying to "market" something to me. I get this yucky, slimy, need-to-shower-right-now feeling all over.

Whether it's a salesperson or a commercial on TV or the radio, or billboard, print ad or a website, a brochure or a direct mail piece — evidence of slimy marketing is pretty much everywhere.

Either the marketing piece or presentation is too slick; lots of cool graphics on pretty paper (or lots of sound effects or Flash animation) with few words and little content.

Or, the words they do use sound mechanical, canned, or just plain cheezy. Sometimes it's just the big words they throw in the air that are supposed to sound impressive but don't really mean anything other than yell...

"I'm just like every other business in this industry and I really don't know what to say. But my job is to market (and hopefully sell) this product and I really don't know what makes us any better than anyone else!!!!"

Is it odd for a copywriter to hate slimy marketing?

Maybe.

It certainly makes my job harder. When I look at someone's website or brochure or listen to their speech or on-air ad, it's hard to hide my disgust. Even when I am asked to review my client's resumes, personal statements, entrance essays or online romance profiles, I have to monitor my words and body language.

Then again, people who hire me do so because they want me to tell them the truth and come up with marketing that sells without making me (and other potential customers) feel like taking a hot shower...

If your writing and speaking skills lack selling power and passion, don't despair. I offer help for the verbally and creatively challenged — an easy way to make sure that you look and sound passionate, yet credible in all of your oral and written communications.

There's no excuse for bad writing. And just because the world is plagued with awful verbiage, that doesn't mean you should follow suit.

As a copywriter, I create marketing, sales and advertising copy that saves you embarrassment, gives you peace of mind and actually helps you to get more buyers, donors, jobs, lovers, etc. I speak from experience. I started writing copy way back in 1990, and have taught 1,000s of companies my approach.

What kind of copy do I write (and edit)?

• Speeches
• Ad copy
• Web site copy
• On hold messages
• Personal statements and entrance essays
• Direct mail copy
• Sales copy
• Telephone scripts
• Political copy
• Product label copy
• Copy for brochures, catalogs and related collateral
• Sales presentations and training programs
• Personal profiles for people who are using online services like Match.com or EHarmony or PlentyofFish
• Profiles for social networking sites like Linkedin, Facebook, MySpace, Tagged, and MySpace
• Resumes
• Articles
• Books
• Curricula
• YOU GET THE POINT!!

I'll also come to your company. Although I live in Milwaukee and can work with you via email, phone and fax, I can also work with you onsite for as long as necessary. You can also retain my services on a monthly basis so that you have guaranteed access to me when you need it.

Training workshops make sense too. If you want to learn how to write copy then let's talk about onsite workshops at your company or organization/

My copywriting workshops can teach you or your staff the skills to create ads, speeches and sales and marketing campaigns on your own!

The next step is yours. 

Call 414-899-1905 today for a project or seminar quote. Or, send your inquiry via email to info@briannorris.com.

I guarantee your total satisfaction and complete confidentiality.

Thanks,
Brian Norris

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