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Creative Sales & Marketing Workshop Agenda

Spend one or more days learning how to:

  • Build your company around the only business model that really matters

  • Protect your company from falling for the One Strategy Marketing Myth

  • Develop an attitude that succeeds in business and in life (and prevents your competitors from stealing your best customers and employees)

  • Get inside the prospect's mind so that you know what they want, what'll they'll say and what they're willing to pay

  • Create a marketing machine that works 24 hours a day, 7 days a week to promote your business and generate sales

  • Overcome any sales objection

  • Increase your closing rates and ongoing sales opportunities

  • Persist no matter how much resistance comes your way

  • Profit from the value of "Forever"

  • Build your house list quickly by stocking it with qualified, ready to buy prospects

  • Determine which lists to rent and which ones to ignore altogether

  • Master the 6Cs of marketing to Generation Xceptional

  • Deliver value without discounting or investing in silly sales gimmicks

  • Reach the decision maker with ease

  • Create a winning marketing campaign that covers all the essentials

  • Use questions to gain trial

  • Unleash your marketing genius

  • Use provocative questions to engage your brain and jolt your "rocks with lips" from their marketing coma

  • Avoid the 9 Deadly Marketing Mistakes

  • Help your staff to come up with new, profitable marketing ideas QUICKLY

  • Create powerful new sales and marketing campaigns to reposition your products, build market share and get the attention (and loyalty) of your buyers

  • Get buy-in from your bosses, clients, team and colleagues; even those who seem stuck in the past or those who have become ultra-cynical

  • Bridge the gap between sales, marketing and customer service

  • Earn the respect, recognition and acceptance for your ideas and marketing strategies

  • Use Generational Marketing to magnetize your sales and marketing campaigns

  • Use the newest demographic tools to profile the "perfect" buyer, understand your I.D.E.A. prospects and develop multiple niches

  • Motivate your marketing team and staff to take initiative and go the extra mile

  • Master my step-by-step system for creating the ultimate media release and generating more exposure for your products or services

  • Avoid giving in to the dark side of advertising and spending more money or time on stuff that doesn't work

  • Build a winning long-term brand without succumbing to the Branding Myth

  • Cult your business so that customers become a valuable part of your marketing strategy

  • Identify the ultimate benefits that your product or service provides.

  • Market and promote your products and services without kissing up or selling out

  • Disqualify poor prospects before they waste your valuable time and energy

  • Generate new creative ideas that open new profit centers and solve your business challenges quickly

  • Standout in any crowd by presenting a winning image in person and on paper

  • Master the art of Vice Marketing™

  • Communicate with passion and positivity

  • Become the "mango" in your industry, niche and profession

  • Generate more repeat business and referrals from your prospects, current buyers and the community-at-large

  • Acquire celebrity status quickly

  • Increase your rates or prices almost immediately

  • Deliver value to your buyers without discounting or giving away your expertise for free

  • Speak your way to new clients and profits

  • Make the most of every networking or trade show event you ever attend

  • Wow your target audience (and profits) with the newest copy writing strategies

  • Use my P.M.H. technique to write compelling, profit-producing headlines guaranteed to get noticed — fast!

  • Attract new buyers

  • Be seen as a community resource and industry expert

  • Garner more free publicity and profits

And that's just the beginning.

The Creative Sales and Marketing Workshops also uncover:

  • The top sales and marketing strategies used by today's most successful organizations (big and small)

  • How to turn around sales and marketing slumps immediately

  • The 16 killer questions to ask before you build your web site

  • How to keep your emails from getting mistaken for SPAM

  • What it takes to get your emails opened, read and responded to

  • The 7 email marketing maxims that increase your email campaign response rates

  • 10 unbreakable marketing rules and when to break them

  • The truth about web site marketing and the secrets to creating websites that generate sales and profits — what no one else will tell you!

  • The latest Seach Engine Optimization strategies for climbing your way to the top of search results ... and staying there

  • Why brochures may be bad for business and costing you sales

  • How to use one of the most effective tools in your marketing arsenal

  • The whys and hows of taking your message and products straight to your niche market

  • Secrets to projecting a multi million-dollar image for pennies on the dollar

  • What you can do to capture the highest return on your advertising dollars.

The Creative Genius Session

Nothing but pure excitement as Brian reviews actual sales and marketing pieces of attendees and give instant suggestions to make them better, stronger and more compelling. Brian opens up his encyclopedic knowledge of marketing, sales and creativity to save attendees thousands of dollars in potential pitfalls.

Close and Action Planning

Put the pieces together as Brian share his patented 9-step approach to total marketing success. Attendees get to share best practices, develop actionable to-do lists, and begin to decide what next steps to take.

Email Brian Norris now or call 414-899-1905 to reserve your dates and start the process of bring this event to your organization.

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