Brian Norris LLC, Training & Development at its best

Creative Marketing Workshop Agenda

Opening Session: Ways to Maximize Your Marketing Idea Power

In this opening session, learn what it takes to produce creative marketing success. Brian challenges your assumptions about what marketing is, and where innovation comes from. We'll dissolve common myths about creativity, and learn simple techniques for training your brain to think in new ways and to respond to the creative stimuli that surrounds you daily.

Get ideas for cultivating innovation where you work and managing damaging egos. Discover where to find rich sources of creativity to apply to your marketing challenges - for phenomenal results!

Unbreakable Marketing Rules - And When to Break Them

Some rules were made to be broken. And, others were made to ensure that your buyers' needs are met and your margins are protected. This excellent session gives you the guidance to choose your rule-breaking wisely. Combining fun and insight, you'll learn which immutable laws aren't so immutable, and which unwritten rules should be inscribed on the forehead of every sales and marketing professional.

Marketing Strategies That Rock!

Step on the roller coaster and hold on tight with a fast and furious insider's view of today's best marketing strategies, ideas and techniques. Learn from examples of hugely successful campaigns of top industry leaders and hot new upstarts.

We look at hot topics like micro niching, developing your unique marketing proposition, getting customers to market on your behalf, object marketing, distribution shifting and innovative ways to get your prospects to pay attention!

Wake up Your Creative Genius: Tools to Eliminate Creative Blocks Forever!

Ever get the feeling that your Brain has been drained completely? Ever feel like punching a hole through the wall because the stress is getting to you? You're not alone. In this powerful idea generation session, Brian teaches you to attack your problems and solve them in record time, to produce outstanding results!

Brian gives you the power to instantly create new ideas, identify complex patterns and arrive at solutions to your most stubborn marketing dilemmas. You'll get simple ways to relax and keep your cool. Take away bonus tips guaranteed to get the rest of your team to be creative too, almost instantly. This session is packed with creative tools guaranteed to cure your creative slump forever.

13 Creative Results Boosters

When time is short and additional marketing dollars are few in number, you've got to act fast and use what you've got to keep your campaign (and reputation) from crashing. This enlightening session gives you proven ideas to mend bruised efforts fast.

Learn to breathe life into your sales and marketing initiatives. Get the most effective strategies for jump starting your referrals, building better list and making your response rates skyrocket. Brian even gives you bonus copy and design techniques that stop the pain and start the gain immediately, quickly and affordably.

Lunch Break (Either on their own or encourage sponsors to underwrite)

Afternoon

Beyond Demographics!

As traditional demographic categories blur, it's time to master a new set of skills that help you to identify and market to the perfect buyer. In this eye-opening session, you'll learn new ways to look at your target audiences and to get a pulse on their buying behaviors with amazing accuracy.

You'll actually use these nontraditional methods to reshape your message, refocus on your true niches and retool your products or service to connect with buyers more intimately. From generational studies to psychographics, you'll walk away excited and ready to increase your market share!

The Copywriter's Crash Course: Secrets to Making Your Words Sell

You've seen or heard the words a million times; "Premier" "Leading" "Number One" and you're sick of them! If you want to infuse your marketing with words that sell, then this copy writing mini-boot camp is ready to pump up your copy.

Learn the 10-step Copy-Writing System Brian uses to generate powerful copy and amazing marketing campaigns. You'll also learn other secrets used by today's top copywriters to bring home sales, increase awareness and make their advertising dollars work overtime.

Get ideas on how to overhaul your headlines, strengthen your offer and make your prospects stand up and respond to your marketing message - in virtually any medium. See which words still work, and which words to avoid at all costs. Discover what it takes to hold the attention of even the most finicky prospects and how to make your message hit home with your target buyers the first time!

Close and Action Planning

Put the pieces together as Brian share his patented 9-step approach to total marketing success. Attendees get to share best practices, develop actionable to-do lists, and begin to decide what next steps to take.

Email Brian Norris now or call 414-899-1905 to reserve your dates and start the process of bring this event to your organization.

Want to add a second or third day of creative marketing sessions? Here are additional sessions to choose from.

Beat the Control! Which One Did the Customer Choose?
Testing is critical. It's not enough to go with your gut when you've got your organization's future riding on your next campaign. This outstanding session gives "contestants" a chance to test their intuition against actual measured marketing campaigns to see who wins.

We'll take marketing tests from recent direct mail, magazines, newspapers, web pages and viral campaigns to test you, surprise you, and learn valuable tweaks and techniques to apply in your own efforts.

You'll find out if your instincts are right or wrong when it comes to what works and what doesn't. Prepare to be stunned (not to mention enlightened) by the answers.

How to Build a Winning Marketing Team
If your team's creative efforts are falling short, this lively session is definitely for you! You'll find out why the "idea killers" in your midst may be sabotaging any real breakthroughs your team generates - and how to change their counterproductive behavior into the kind of positive collaboration that yields results.

Discover ways to encourage your team members out of their comfort zones to engage in offbeat input, creative thinking, buy-in, risk-taking and exploration of new ideas — the kind of creative teamwork that can lead to real marketing innovation!

Merging Fun & Functionality: How to Stand Out, Get More Traffic and Make Your Site Worth Talking About
With the million or so pages added to web every day what are you doing to make your web site stand out from the crowd? Are you leveraging your web presence for maximum sales and credibility building?

Does laughter, fun and levity translate into higher sales when used online? Is humor a universal language? Find out by attending this session! Flash files, videos and other graphics may entertain your online prospects. But does it hurt you or help?

This crucial session shows you how to keep your marketing goals focused and congruent while effectively adding a splash of humor to stand out from the ocean of web sites. Identify simple ways to incorporate humor, innovation, attract new prospects, benefit from viral marketing and increase sales without alienating your core buyers.

Discover which marketing channels complement each other best. We also introduce you to Email Marketing Maxims that let your online promotions get noticed, decrease your marketing costs and increase your response rates.

You'll also learn the best ways to drive more qualified buyers to your site and take advantage of innovative web page optimization strategies. Brian shows you how to create the type on online marketing strategies that turn browsers into buyers. Discover which web effects should be avoided and how to simplify your site's usability to encourage repeat visits and repeat sales!

The Creative Genius Session

Nothing but pure excitement as Brian reviews actual sales and marketing pieces of attendees and give instant suggestions to make them better, stronger and more compelling. Brian opens up his encyclopedic knowledge of marketing, sales and creativity to save attendees thousands of dollars in potential pitfalls.

NOW...

Click here for testimonials from previous attendees of the Norris Creative Marketing Workshop

Email Brian Norris at info@BrianNorris.com and Brian will contact you shortly after receiving your email.

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